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Club Owner | 33944 | No Team Selected |
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Mar 2004 | 21 years | |
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| Quote leighonardo="leighonardo"I agree. I have been advocating the necessity to invest in our brand equity for years.
My avatar is a case in point. Irn-Bru is the number one grocery brand in Scotland.
Why do you think they spend £millions advertising all over Scotland every year ?
The answer is not only to remain number one grocery brand but to also remain as number one selling soft drink year on year in an extremely competitive market.'"
Quite possibly the last actual advertising we did was in 2005/6 when I converted one of my trailers to take signage and I had Lee Hansen dragging it around Leigh/Atherton/Tldesley in one of my vans
Our performance with regards ' marketing ' ourselves has been pathetic for , well as long as we have been a RL club
But as I have pointed out in the past , that part of a sports business isn't ' Sexy ' , is it ?
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Club Coach | 13012 | No Team Selected |
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| Quote THECherry&Whites="THECherry&Whites"What's Irn-Bru? I've never heard of it.'"
Its made in Scotland from Giirrrrrders  .
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Rank | Posts | Team |
Club Owner | 33944 | No Team Selected |
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| Quote charlie caroli="charlie caroli"Its made in Scotland from Giirrrrrders
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I rest my case  , the power of advertising 
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International Board Member | 2448 | No Team Selected |
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Nov 2002 | 22 years | |
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| Quote charlie caroli="charlie caroli"Its made in Scotland from Giirrrrrders
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Isn't it made in Atherton?
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Club Coach | 13012 | No Team Selected |
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| Quote Starbug="Starbug"I rest my case
, the power of advertising
'"
Ive NEVER seen you carrying a case  but if you feel you need to rest it feel free , put it down.
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Rank | Posts | Team |
Club Coach | 13012 | No Team Selected |
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| Quote mapleyther="mapleyther"Isn't it made in Atherton?'"
No , i think its only bottled there  i prefer Coke its the real thing.
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Club Owner | 33944 | No Team Selected |
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| Quote charlie caroli="charlie caroli"No , i think its only bottled there
i prefer Coke =#FF0000:2ikshv1nits the real thing.[/
And again
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Rank | Posts | Team |
Club Owner | 33944 | No Team Selected |
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| Quote charlie caroli="charlie caroli"Ive NEVER seen you carrying a case
but if you feel you need to rest it feel free , put it down.'"
Apologies Ian , 
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Rank | Posts | Team |
Club Coach | 13012 | No Team Selected |
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| Quote Starbug="Starbug"
I love a quote, i feel a Poem coming on .
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International Chairman | 33727 | No Team Selected |
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Feb 2002 | 23 years | |
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| Quote charlie caroli="charlie caroli"No , i think its only bottled there
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Barr shut ages ago didn't it? I'm sure leighonardo will be along soon 
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Club Coach | 13012 | No Team Selected |
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| How did this Higson to Swinton topic hybrid to POP?Next we will have folk meandering along spouting Caroli type messages  .
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Rank | Posts | Team |
Club Owner | 33944 | No Team Selected |
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Mar 2004 | 21 years | |
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| Quote charlie caroli="charlie caroli"How did this Higson to Swinton topic hybrid to POP?Next we will have folk meandering along spouting Caroli type messages
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It happened here
Quote charlie carolileighonardo wrote:Well my point is that prior to AT coming on board, there was an open fans meeting held in the MM Bar during October 2006, discussing a financial deficit and the clubs sorry state of affairs. We had no coach, no team, no CEO. We were all encouraged to help the club out by buying a season ticket, joining the lottery and increasing our LISA contributions as otherwise the future was looking very bleak, simply put.
The meeting was chaired from the clubs perspective by Mr Coffey and Mr Freer.
Roll on to October 2011, and what have the club achieved under the present incumbernts? We all know the answer....
So what are the barriers to finding new 'investment'?
I do wonder why Mr Ainscough was interested enough to come along to 'a few meetings' as Mr Freer informed us at the fans forum he did, but then ultimately decided that 'investing' into Leigh RL is not suitable for his circumstances right now.
In truth nothing , because we have just made exactly the same mistakes as all the previous administrations
ie , Believing that a winning team [ or a shiny new stadium will result in an increase in support
It doesn't , we are a ' luxury item ' , people dont ' Have ' to buy us , we are not a loaf of bread or a tin of beans
So why do people spend stupid amounts of money buying things they dont need ? they are convinced by advertising/marketing/sampling that they want it
We havent done any ' marketing/advertising/sampling for years , and until we do we will continue to struggle , as I put on this or another thread , Castleford are the model we need to emulate , they are a town of similar size to ourselves with a history of similar industry , they have built up a ' Brand ' that their population have bought in to , thats why they are where they are , and why we are where we are '"
Then you proved the power of advertising with the ' Giiiiirders ' quote
So I think ," I'm worth it " being told I am right 
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