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Club Owner | 33944 | No Team Selected |
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Mar 2004 | 21 years | |
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| Quote Alan="Alan"I don't think they did ask Steve. One of the big problems of the last couple of years was that there were a lot of ideas bouncing around and very few willing to implement them. Hopefully, with a good-sized BOM, there should be more energy to get involved. Current signs are encouraging.
One of the problems was about how the idea should be implemented. There was a strong lobby (sorry for the use of that word!) in favour of doing it through the ticketing system. To me, the 'old way' of stopping people as they entered the stadium, or stood in the queue would work. In reality, we are probably looking at the first two home games next season now, when s/t holders will attend in greater numbers than at an 'all pay' game.'"
The thing is Alan, these idea's are standard practice in running a business, but it seems that for as long as I can remember and were involved and then not involved the club is seen as a hobby, well time to start being a business, that involves employing people to do these things, before you go blowing 90% of your budget on RL players
To do a proper gathering of information does require a ' Gate ' Census IMO, although a large proportion can be done beforehand as regards ST holders, and once you have done the 1 st one, the following years it becomes much simpler, just requiring possibly nothing more than requesting a postcode
Once again, this is not just about matchday preference, once you have everybodys details you can ask them anything simply by either e mailing them or texting them ,both forms of communication cost very little, and it gives you an indication of how you are performing
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Club Owner | 33944 | No Team Selected |
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Mar 2004 | 21 years | |
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| Quote salfordlad="salfordlad"I honestly think you do not have to ask every single fan. You ask about a 100 and then extrapolate those opinions by say a figure of 20 in our case.
When Opinion polls are done before General Elections they do something very similar and seem to get reasonably accurate results.'"
But that still doesnt give you everybodies e mail address, mobile no, address, age and beer preference does it frank?
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Club Owner | 33944 | No Team Selected |
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Mar 2004 | 21 years | |
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| Quote Leigh24.7="Leigh24.7"Well I think we are missing the most important point here. The 1500 average home fans are the ones who will go whichever day we play - (give or take a small percentage who can't go on one or two of the days).
Shouldn't we be trying to find the ones who don't go to games because we play Sunday. If we do a survey at the turnstyles on a Sunday isn't the numbers going to be a little bit lobsided as those who can only go Fri or Sat won't be included.'"
Once you have done a gate Census on a particular day, there is nothing to stop you then using the local press, this website, club website asking for others who cannot attend that particular day to contact the club with their details
Also bearing in mind if you had already done a Census and obtained this information you could ask people for name and postcode when purchasing a ticket which would tell you who had stopped attending and you could ask them why
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Club Owner | 33944 | No Team Selected |
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| Quote FredParky="FredParky"Hardly a fault of this 'administration' though is it they haven't been here two minutes as yet, when the same suggestion has been made over the years it has largely been ignored so at least they have been taking suggestions on board, and as for the repeat customer base aren't they the same people who are largely aware of when matches are taking place and the majority turn up as and when anyway
There is no easy answer to getting the public in or even getting them to take part ion a survey as the majority of people in any rugby playing town appear to be apathetic to Rugby League, the only short term answer is getting the local amateurs into the fold as at least they are interested in the sport, but even talking to them they hold grudges from years ago which they cant or wont let go even though those grudges were levelled at people who have not been at the pro club for years, but such is the nature of 'the beast'.'"
Not suggesting it is their fault Fred, just worried they will take the easy option as many have done before
As far as the local amatuers are concerned, personally I dont think it works, playing and watching ( especially not top tier ) dont neccessarily go in hand, when at HP, I witnessed many curtain raisers where once their game was over, coaches, players and parents were in a rush to get out of the ground so as not to miss the kick off at Wigan,Saints and Warrington
Leigh Centurions it seemed where not deemed good enough to be watched by our local juniors
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International Star | 2383 | No Team Selected |
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May 2012 | 13 years | |
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| Quote Starbug="Starbug" I witnessed many curtain raisers where once their game was over, coaches, players and parents were in a rush to get out of the ground so as not to miss the kick off at Wigan,Saints and Warrington
'"
'Super League' and 'Rugby League'
I have touched on this before and both of the above conjure up conflicting conceptions of our sport.
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International Board Member | 11989 | No Team Selected |
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Oct 2002 | 22 years | |
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| Quote Starbug="Starbug"The thing is Alan, these idea's are standard practice in running a business, but it seems that for as long as I can remember and were involved and then not involved the club is seen as a hobby, well time to start being a business, that involves employing people to do these things, before you go blowing 90% of your budget on RL players
To do a proper gathering of information does require a ' Gate ' Census IMO, although a large proportion can be done beforehand as regards ST holders, and once you have done the 1 st one, the following years it becomes much simpler, just requiring possibly nothing more than requesting a postcode
Once again, this is not just about matchday preference, once you have everybodys details =#FF0000you can ask them anything simply by either e mailing them or texting them ,both forms of communication cost very little, and it gives you an indication of how you are performing'"
Agreed. You can also tell them things, which is the other side of the communication equation.
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Rank | Posts | Team |
Club Owner | 33944 | No Team Selected |
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Mar 2004 | 21 years | |
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| Quote Alan="Alan"Agreed. You can also tell them things, which is the other side of the communication equation.'"
Yes it is, which is also the idea behind getting large numbers of new fans into the stadium by hook or crook for 1 game, you retain their details, and then are able to supply them with offers that might entice them to attend again
Information ( potential new fans ) is the key to the clubs future
It just needs that leap of faith to obtain it
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Moderator | 22898 | No Team Selected |
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| So its seems Friday night is the only NO NO
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Club Owner | 33944 | No Team Selected |
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Mar 2004 | 21 years | |
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| Quote salfordlad="salfordlad"About 5 seasons ago Fev were averaging a lot less than they average now.
Their gates have increased significantly since then and they primarily play on Sundays.
Why have their attendances increased ? Well it is a rhetorical question' it is because they have been successfull on the pitch and play attractive RL and win a lot more than they lose.
My preference is for Saturday evening but the fact is' get a winning attractive playing side and bringing back the possibility of promotion to the the top league will increase gates.
I don't really care when we play and honestly think it is all down to our lads playing good stuff and rarely losing for more folk to attend.
The event days outside the LSV on matchdays are a great idea too and when food stalls are added that will also promote the match day experience.'"
But is it just down to them playing well and winning frank?
Or is it down to long term plans instigated when they were relegated ? , which have pushed their business forward in many facets ?
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Player Coach | 2950 | No Team Selected |
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Jun 2009 | 16 years | |
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| Quote Dick Jones="Dick Jones"So its seems Friday night is the only NO NO'"
Friday night is the least preferred for those that will go regardless. Everyone on here is missing the point. 95% of the 1500 fans that currently watch will still go no matter what day/night we play. The question needs to be which day/night would help to increase the current poor crowds by attracting new/old fans and increase the corporate revenue in the boxes. Tap into the research that has already been done by the Super League clubs over the last fifteen years about how they increased their crowds and match day revenue and copy that. It's proven and factual. There is no point trying to re-invent the wheel. Why would leigh be any different to any other RL club/town? Ask yourselves why do Leeds, Wigan, Hull, Saints and Wire NEVER schedule home games for a Saturday evening? Do you think they haven't done the research?
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Club Owner | 33944 | No Team Selected |
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| Quote THECherry&Whites="THECherry&Whites"Friday night is the least preferred for those that will go regardless. Everyone on here is missing the point. 95% of the 1500 fans that currently watch will still go no matter what day/night we play. The question needs to be which day/night would help to increase the current poor crowds by attracting new/old fans and increase the corporate revenue in the boxes. Tap into the research that has already been done by the Super League clubs over the last fifteen years about how they increased their crowds and match day revenue and copy that. It's proven and factual. There is no point trying to re-invent the wheel. Why would leigh be any different to any other RL club/town? Ask yourselves why do Leeds, Wigan, Hull, Saints and Wire NEVER schedule home games for a Saturday evening? Do you think they haven't done the research?'"
All those clubs are in SL, they in the main are able to attract much larger corporate support and income than Leigh, our potential for corporate income is tiny compared to these clubs, our focus has to be bums on seats and feet on terrace
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Player Coach | 2950 | No Team Selected |
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Jun 2009 | 16 years | |
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| Quote Starbug="Starbug"All those clubs are in SL, they in the main are able to attract much larger corporate support and income than Leigh, our potential for corporate income is tiny compared to these clubs, our focus has to be bums on seats and feet on terrace'"
...and Super League is the target that the B.O.M. have set themselves. We have to start acting like a SL club if we want to be one. Copy the successful business models with paitience and un-quivering determination to stay on that model (despite what unexpected pitfalls that come up) and you can't fail. Trying to re-invent the wheel is a waste of time and money and will take your focus away from your targets.
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